Later, other business units were created, such as the Montalvo Institute and Probela to support the former.
In 2002, Montalvo Salón & Spa formally begins its operations with the name it maintains to this day. Its first formats maintained a traditional style, but it was time to start a revolution that would break with the parameters that existed at that time with hairdressers of certain earned prestige.
“An investment always has to be accompanied by a good strategy” says Víctor Hugo Montalvo. From that moment, Montalvo began with an aggressive market penetration and with little investment, showing that the rules in business are never exact, because many times, a creative idea is stronger than a large capital.
If we have to put a start date for the business, it would be February 3, 1994 in Lima, Peru; when Víctor Hugo Montalvo decided to change his business and went from the itinerant sale of plastics to dedicate himself completely to the hairdressing business. This is how he looks for a place in the district of Magdalena and creates his first hairdressing salon, which at first was not very successful due to the lack of experience in the field, encountering many problems and even failing in two
Attempts.
It is in the middle of 2002, where Montalvo Salón & Spa, which was created to provide unisex hairdressing services. With the maturity in the business, innovative techniques are incorporated to compete with the best positioned companies in the field. The company Montalvo is constituted with 100% Peruvian capital.